Future 25: Noah Assad, Manager and Co-Founder of Rimas Entertainment

Eighteen months ago, Noah Assad, who manages the Puerto Rican superstar Bad Bunny, was driving in L.A. when he heard his client’s music blasting from a car in the next lane. “I look to the right, and it’s a lady not understanding what Bunny’s saying, but she’s rapping, murmuring the words,” Assad recalls. “That’s when I found out: People who don’t even know Spanish are very interested in what we’re doing.”

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Ozuna Receives Four Guinness World Records Titles

Juan Carlos Ozuna Rosado, also known as Ozuna, has received four Guinness World Records 2020 titles, Billboard has learned. “More and more Latinos, especially Puerto Ricans are headlining the lists of world records,” says Ralph Hannah, Official Adjudicator of Guinness World Records in a press statement. “The passion and enthusiasm that characterizes these stars have seen them reach the top of our rankings.”   

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