Just two years after the lilting mega-hit “Despacito” captivated the globe, Latin stars are cementing their place in the US mainstream, moving beyond scoring a one-off smash to headline festivals and permeate the charts.
An unprecedented number of Spanish-language acts are performing at this year’s Coachella festival, where a second weekend of shows begins Friday — a sure-fire sign of their mounting influence in a country where 41 million people claim Spanish as their mother tongue.
They are not just guests of top-billed acts or appearing on lesser stages — stars like reggaeton revolutionary J Balvin and Puerto Rican trap artist Bad Bunny are winning key time slots on their own.
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Latin pop has US grooving more and more in Spanish
— CaliRican (@CaliRicans) April 23, 2019