Future 25: Noah Assad, Manager and Co-Founder of Rimas Entertainment
Eighteen months ago, Noah Assad, who manages the Puerto Rican superstar Bad Bunny, was driving in L.A. when he heard his client’s music blasting from a car in the next lane. “I look to the right, and it’s a lady not understanding what Bunny’s saying, but she’s rapping, murmuring the words,” Assad recalls. “That’s when I found out: People who don’t even know Spanish are very interested in what we’re doing.”
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