Members Of The World’s Biggest Rum Family Work To Preserve A Centuries-Old Competitor
When Eduardo Bacardi describes the rum company he works for by saying, “There’re people who love it for so many different reasons; Some love the label or the history or the liquid or they know someone in the family,” he’s not talking about the rum you might expect. Though his name suggests a close association with the maker of the planet’s best-selling rum, he actually holds a top managerial position at a long-time Casa Bacardi competitor.
Rather than contributing his labor to the world’s largest family-owned spirits company, of which he’s the sixth generation of approximately 600 living family members, Bacardi serves as sales and marketing director for a relatively small-batch 139-year-old distillery just seven miles away from his birthright outside of San Juan, Puerto Rico — a cherished brand about which all but a few spirits connoisseurs have ever heard: Ron del Barrilito.
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“Preserving the family’s processes always comes first. Being Puerto Rican the Boricua blood flows thick.” https://t.co/O2nij5Gi5D
— CaliRican (@CaliRicans) May 2, 2019